Privacy Policy

We collect information needed to operate MK Performing Arts services, including account details, contact information, student and family profiles, staff profiles, scheduling records, attendance details, billing records, messages, uploaded files, support requests, and platform activity.

If you connect third-party services such as QuickBooks, Stripe, Google Calendar, Twilio, Clerk, or email delivery tools, we process the information needed to connect those services and provide the requested platform features.

MK Performing Arts uses necessary technology to operate and secure the website, remember this browser's privacy choice, and provide forms requested by visitors. Optional Google Analytics cookie storage, Google advertising cookie storage, and MKPA advertising-attribution storage remain off unless the visitor selects the applicable category in Privacy choices.

MK Performing Arts uses Google's Advanced Consent Mode. When optional storage is denied, Google tags may send limited measurements without analytics or advertising cookies. These measurements may communicate consent status, timestamps, browser or device information, referrer information, a random value generated for a page load, whether a current or previous page included ad-click information, and key-event signals such as a verified form completion. Google may use these signals for aggregate reporting and modeling.

MK Performing Arts enables ad-data redaction. When advertising storage is denied, exact Google ad-click identifiers are removed from Google Ads and Floodlight requests, and page URLs containing those identifiers are redacted. URL passthrough is not enabled. The browser and website hosting layer necessarily handle the landing-page URL when a visitor first arrives, before an on-page privacy choice can be made.

Advertising personalization remains denied through this privacy control, including when a visitor permits advertising measurement.

If a visitor allows Advertising measurement, MK Performing Arts may create first-party attribution records containing a random attribution-session identifier; an exact Google click identifier such as GCLID, GBRAID, or WBRAID; approved UTM source, medium, campaign, campaign ID, term, and content values; the public MK Performing Arts page path without its query string; and the originating website's origin. Native MKPA inquiry forms may also include these approved source details in the resulting lead record. Unknown query parameters and full query strings are not copied by MKPA's browser source-tracking code.

When a visitor submits the applicable private-lesson Jotform, MK Performing Arts may verify the submission and join its submission and conversion-receipt identifiers to the attribution record. The shadow attribution ledger does not copy the visitor's name, email address, telephone number, student answers, or notes from Jotform. Jotform separately processes the information the visitor chooses to submit through its form.

The verified form receipt and stable conversion identifier are kept separately from the optional attribution ledger. They prevent one inquiry from being counted repeatedly and support MK Performing Arts' business record of the inquiry.

When QuickBooks is connected, MK Performing Arts uses authorization tokens and company identifiers to sync accounting information selected by the platform, such as expense and transaction data used for business reporting. We do not sell QuickBooks data.

The owner can disconnect QuickBooks from the integrations area of the platform. Disconnecting removes the active connection in the MK Performing Arts app, but records already imported for business reporting may remain unless deletion is requested and legally permitted.

We share information with service providers only as needed to operate the platform. These providers may include hosting, database, authentication, payment, messaging, email, calendar, accounting, storage, analytics, and support services.

We may also disclose information if required by law, to protect rights and safety, to prevent fraud or abuse, or as part of a business transfer involving MK Performing Arts.

The platform may contain information about students, including minors, because MK Performing Arts provides performing arts education, coaching, scheduling, and related services. Parent, guardian, staff, and authorized administrator access is controlled through assigned roles.

Users should only enter information they are authorized to provide and should not share account access with others.

We use administrative, technical, and organizational safeguards designed to protect platform information. No internet service can be guaranteed to be completely secure.

We keep information for as long as needed to provide services, satisfy legal or accounting obligations, resolve disputes, maintain business records, and support legitimate operational needs.

The MKPA privacy-choice cookie and first-party shadow attribution records are kept for no longer than 90 days. Browser-only attribution page context is kept for no longer than 30 days. Expired shadow attribution records are deleted automatically.

You may request help updating account information, correcting records, disconnecting integrations, or asking about stored information by contacting MK Performing Arts.

Marketing messages, if any, may include opt-out instructions. Transactional and service messages may still be sent when needed to operate your account or services.

You can reopen Privacy choices at any time: on the public website, use the persistent Privacy choices control or the Privacy choices link in the site footer; when signed in to the platform, use the Privacy choices link in the navigation menu. Withdrawing Advertising measurement stops future MKPA attribution for that browser, changes Google's consent signals to denied, clears known MKPA attribution storage and first-party Google measurement cookies where the browser permits, and requests deletion of shadow touch and joined-attribution records associated with that browser's attribution session.

Changing this preference cannot delete third-party cookies that MK Performing Arts cannot access, an inquiry already submitted to Jotform, MK Performing Arts business records needed to respond to or deduplicate that inquiry, or aggregate or modeled statistics already produced by Google. Contact hello@mkperformingarts.com for a broader information request.

Some MK Performing Arts services concern students who are minors. The website Privacy choices control optional measurement for the current browser; they are not a parental-consent process. MK Performing Arts does not enable personalized advertising through this measurement system.

A parent or guardian may contact hello@mkperformingarts.com with questions or concerns about a student's information.

We may update this Privacy Policy from time to time. The updated date at the top of this page shows the latest revision.